Having never grown out of her childhood obsession with jewelry and all things that sparkle, Melinda Maria debuted her brand in 2005. Based in Los Angeles, the designer is influenced by the effortless cool that the people in the city exude. “People don’t want to look like they tried that hard to be cool. And there is a chic casualness about LA fashion and culture that I love.” The designer likes to keep her eyes open when looking for design inspiration. “Anything can be inspiring if you are open to it and aware."