Merewif was launched in 2012 by apparel designer Savannah Watson. Meaning “sea witch” in Old English, Watson wanted the name of her line to reflect her endless love of nature’s textures and movements. Primarily self-taught, she credits her success partly to launching her line without industry influence.
It’s a super high quality product that I wear very regularly (since July) and is surprisingly wearable and dainty while still standing out. So fun too!