When Susan Alexandra began her line in 2013, it was a surprise even to her. Initially just a hobby that occupied her free time, she quickly fell in love with the art form and decided to pursue it professionally.  Based in New York City, Alexandra believes that her surroundings have a lot to do with her work ethic. “Here, we work ourselves to the bone. You have to really brace yourself for the many twists and turns a career in fashion can throw your way,” she confirms. Her trademark style, consisting of bright colors and funky patterns, is just one of the reasons why she’s been able to break through the clutter and stand as an artist within her own right. “Comparisons are really destructive and I have to continuously remind myself that I am my own person with my own energies and ideas, and by virtue of this, I am unique.”