Fiona Morrison @wolf_circus is the designer and founder of Wolf Circus, a line of demi-fine jewelry thoughtfully designed and hand made in Vancouver, British Columbia. Each piece of jewelry from Wolf Circus is hand fabricated or cast using either recycled sterling silver or recycled bronze that is coated in a high grade 14k gold plating. With Earth Day approaching, we tapped Fiona to tell us about her inspiration and process and to learn about what sustainability means as a jewelry designer.
Tell us a little bit about you, how did you get started creating jewelry....
Wolf Circus started in 2010 while working on my Business degree at the University of Victoria. During this time I realized that there was a gap in the market for modern affordable Jewelry, I felt inspired to create a line that would bring the wearer confidence and help them feel empowered during their daily hustle.
Tell us how the name Wolf Circus came to be?
At the time of conceiving the line I was very into wolves and how they were such strong independent animals. My parents jokingly added that if I did anything in life it would turn into a circus. The uniqueness of our brand name has been a topic of many discussions and luckily stands out.