These days, it's not difficult to come across a self-proclaimed blogger. Over the years, the field has become heavily saturated, encompassing any and every industry imaginable in the process. Yet it's this very abundance that allows the true gems to shine through.
Enter Australian fashion blogger, Bailey Jones. With a discerning eye for detail and a quality over quantity mentality, her posts read more like what you would find in a traditional publication than your typical fashion blog.
We spoke to the blogger about forging her own path and learning to play with her style. Read on to learn more.
When did you first begin your blog, BLY JONESING?
I created my blog about two years ago. Though I only got serious about it 6-12 months after that. I was so busy with course work and was a little nervous about blogging.
You initially created your blog to act as an online portfolio. How has it progressed and evolved since then?
Yes, I did! Luckily for me, my blog has retained its intended function and has helped me get work. However; when I first started, it felt more like a means to an end, whereas now my main ambition is to create content for my blog.
Where are you from originally and how has the landscape of Sydney influenced your style?
I am originally from the Mornington Peninsula, which is a coastal town just outside of Melbourne.
I did spend a few months in Sydney this year while interning for Chronicles of Her, but I moved back to Melbourne recently.
When I'm working in Sydney, I like to play around with Italian and 70s styles because I feel so sun-drenched there.
What typically goes behind creating an original blog post and where do you source your inspiration from?
It's honestly hard to say! Each post is different. Sometimes it will start with an outfit and other times I'll get inspired by a location.
I shoot with my mum, so a lot of it happens on the fly. Though if we're shooting somewhere amazing, I'll take my time planning the outfits and creating mood boards.
I mostly get inspiration from Instagram, Pinterest, and Tumblr. I love trolling sites like these because you never know what will trigger an idea. The image I end up with is always completely different from the initial reference, but the reference definitely helps me get to the end result.
With blogging being such a saturated market, what piece of advice do you have for anyone interested in creating their own blog?
Make sure you're doing it for the right reasons. Because blogging is such a saturated market, it takes a lot of work to get recognized. I've put a lot into my blog and I have a lot more work to do.
I blog because I find content creating to be exciting and I love having free reign over projects.
I think it's also important to post content you believe in. Don't just do something because another successful account does. If it's not your style, chances are it won't have the same effect, anyway.
Just be authentically you and your audience will respond to that.
Bailey's Top 10:
- Vintage stores - When I'm bored I like to sift through racks of clothing at vintage stores. I usually leave with arms full of things I didn't even know I wanted.
- The beach - My place of calm. I love the city but if I'm away from the ocean for too long I feel all boxed up.
- Parks - Nothing beats a sunny day at the park with your nearest and dearest.
- Books - When I have the time, I love to read. My favourite books are Just Kids by Patti Smith, Slaughterhouse-Five by Kurt Vonnegut, and The Neapolitan Novels by Elena Ferrante.
- Gold jewellery - I have my Jesus and Mary chains that I wear religiously (pun intended) and several hoops that I wear on rotation. They just elevate outfits so easily.
- Jackets - I have an obsession with jackets. I love fur, robes, leather, denim... I love them all.
- Bronzer - I feel better with some false colour added to my face. Makes me look super healthy!
- Music festivals - The highlight of my summers.
- A good TV series - I know we're supposed to pretend that we don't watch TV but I can't help it. Netflix has ruined my life.
- Family - They're everything to me.